Monday, October 18, 2010

Off to work I go

I worked for a real sweetheart of a bride last month. She wept with joy most of the night and was completely comfortable doing so in front of everybody. It had been a pleasure to have her and her fiance in my home office a couple of times planning the music of the night. Congratulations Nic and Christine!

I purchased a new toy this year- I have a gobo projector system thingy that can project a monogram of the bride and groom or a corporate logo on the dancefloor or a wall. I had a very nice monogram for the new Mrs. deKeyser here with their wedding date and everything. She was nice enough to snap a pic with me using my logo on the dancefloor at the end of the night. I also did a retail promotion for Swarovski at Scottsdale Fashion Park a couple of weeks ago. Someone in the corporate office in New York did a Google search for local DJs and they found me even though I'm some distance down on any Internet search. They were looking for something specific and found me. That's really cool. Any event on a weeknight- which is off-peak, is "found" money as far as I'm concerned.

The whole store is only 700 sq feet (there are hundreds of thousands of dollars of jewelry and home fashions for sale in that small space) but display counters, cabinets, cash register and storage closet take up probably 450 feet of that. With my lighting rig and full sound system and everything, I take 400 sq feet! We weren't allowed to extend out in to the mall at all. I brought all of the stuff but ended up leaving most of it in the van. I took, two speakers, my DJ workstation console and one tripod to mount the gobo projector for a "Swarovski Autumn/Winter 2010" logo, which I actually projected through the store window out into the mall hallway. I don't think there was anybody that walked by without it catching their eye. This is just a .jpg file of what becomes just white light where ever it is projected.
I was able to cram my stuff into about 22 or maybe 23 sq feet and make it work. A caterer brought a tray on wheels to help serve some hor d'oeuvres and drinks and that took about 30 sq feet. The remaining 100 feet of floor space was filled with about 70 customers sipping champagne. There was some corporate staff from LA, and the local Swarovski staff but they kinda stood outside the door (other than a cashier) to make more space. They were selling lots of jewelry that night too. I'm confident that my presence added energy and increased the sales.

This is Avril Graham. She's a fashion expert that can be seen on the Today show occasionally. She was brought in from New York to narrate a fashion show. Even though we weren't supposed to spill out into the mall traffic at all, the fashion show just couldn't have taken place any other way. We were barely in the entryway of the store. You can kinda see my equipment in the window there, my left elbow is pointing at it.
Here are the two local models that took care of the fashion show. Not only are they stunningly beautiful, they are probably the most professional I've ever worked with. They really complimented the fashions and jewelry that they were hired to display. I sound like a heel saying this, I did ask their names and then repeated them a couple of times as I shook their hands, but I didn't write them down and now that I'm writing this a few weeks later, I've forgotten. I apologize to both of you but it really was a pleasure to be on board for such a great event and to be surrounded by true professionals in each of our various crafts. I forgot to say thanks to Jeff Colling of Colling Photo for sending me a copy of the picture from the deKeyser wedding you see at the top of this post. Thanks Jeff, you ROCK!

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