Summer School for brides

I was honored to teach a class a few weeks ago at Thee Wedding Warehouse to a few dozen brides and moms and maids of honor. There were photographers talking about how to pose for portraits, a caterer on questions to ask a caterer, an event planner on budgeting etc. I spent a few minutes on questions to ask a DJ on the occasion of hiring entertainment for a wedding or other social occasion. There are a new crop of people being introduced to our industry every month and sadly, they don't know what to expect, what things cost or even what questions to ask. Sadly, many people have resigned themselves to the thought that, those cheesy DJs... well, that's just the way DJs are, or, my friend works at a club, or, a guy at my office has an ipod and eclectic tastes in music and it will somehow be ok. The basis of my short seminar was just a few questions to ask a DJ to help new brides weed out the riff-raff. Every once in awhile, a hobbyist may hit a home run but I wouldn't want to gamble a big budget event on someone without a consistently good track record at weddings. Every time I hear a horror story about a DJ ruining an otherwise lovely event, I always find there had been an attempt to cut corners or save a few dollars by either doing it themselves with an ipod or having a "friend" or other beginner do it. Those kinds of things often ruin friendships if the event goes south. Additionally, wouldn't you want your friend to enjoy the festivities and not be burdened with working at your event?

A survey in 2008 found that a whopping 81% of brides wished, after the fact, that they had spent more time, effort, attention AND money on their entertainment choice.

All of the elements of an event come together to make a great event. They all represent the taste of the hosts, the religious or ethnic traditions, the budget etc. If a guest arrived and decided they didn't' care for the linen choice of the bride and groom, would they leave? Even if there were a disaster such as the cake sliding off its pedestals, would they leave? If the DJ stinks however, they will eat the meal and look for the first opportunity to call it a night.

Here are some of the questions: Are they insured? How do they answer the phone and respond to you as a professional business person? Professional equipment with redundancies or at least back up equipment on the event site? Will they take requests? How will they dress? Will they be yakking on the cell phone or flirting with the bridesmaids or outside smoking all night? Do they know proper etiquette for your event? Will they provide a written contract? Will they play offensive or overtly sexual music? Will they use profanity? Do they belong to a professional association or trade group and as part of that, have they committed to any code of ethics? When meeting with an entertainment agency, are you talking to a salesman or the DJ that will actually be playing your event? None of these provide any guarantee, but they will go a long long way toward getting someone that will provide the vision you have had for your event since you began dreaming of it when you were 9 years old.

I finished my seminar with a bit of education on budgeting. As a DJ, I know where I'm at in the food chain of this industry. I'm one of the last two or three professionals to be considered and hired. I'm not bothered by that. What does bother me is when I'm asked to cut my price for no other reason than, they didn't budget for it and they already spent their money on other things. Well, I guess you'll be left to the abilities of a hobbyist or beginner DJ that will work for less.

If the linen chair covers are the most important thing, that's fine- budget for the best. If the food is the most important, find the best caterer out there and spend the money on it. If the expensive venue with the view of the lake, mountain, city etc is the most important thing, put that first and everything else has to adjust around that. Believe it or not, I have had people in my career who actually moved their wedding date to accommodate me- when I was available, because I was the most important element of their wedding and everything else had to fit in after that.

Just prioritize the elements of your event and then work your way down and adjust your budget but don't get to the end and ask professionals to cut their price without offering some other consideration. I'll flex my price on off peak events, I'll take payments, I'll cut some of the extra equipment- the real value is in my personal expertise anyway. I can make the event happen with my DJ computer and a couple of speakers. I do love to provide all of the extra technology in sound, lighting, video projection, extra sound system for the ceremony itself with a mic for the officiant, live piano playing etc but those things cost money and take time to set up and if you can't afford them, let them go or throw us a bone.

Lastly, if you find a professional that you like, book them! To be booked more than a year in advance is not uncommon. If you wait, you may get who is left over and not who you want.

Here I am sitting in the front row making a point about something during the question and answer session after my part of the seminar. Thanks to Christine Valenzuela from Kiss the Camera for the pics that day. Some cheap fast food may be fine on a Friday night with the kids for a treat after a week of school and soccer and everything, but that won't work on the occasion of your wedding. How about some filet mignon from the best steak house in town?

WEN- Wedding and Event Network

This is a really cool video that one of the members of the networking group that I run took of one of our meetings back in April. The music is crummy but don't let that be a reflection on the video company- this is just what royalty free music sounds like. They were doing this for my group for free in exchange for the exposure. Thanks to 'The Views at Superstition' for hosting the meeting and Donnie and Bobbe Hayes from 'Media Created 4U' for the brilliant videography and editing of such a nice piece of work. If you are morbidly curious about my networking group, the FAQs on our website are informative and you can see other photos from meetings and blog postings from industry professionals. www.wenaz.com

ROAD TRIP!!

Ten things that happened last weekend in order from worst to coolest:

10. Forgot my razor. I'm used to a nice triple or quadruple blade razor with a nice lubricating strip so that I don't cut my face up. I had terrible acne as a teenager and still have a few acne scars and pock marks that can get cut with a cheap razor. The hotel I was staying at provides complimentary toiletries that you may have forgotten- the razor from the hotel was a disposable single blade thingy and I sliced my lip very badly, in addition to several other spots on my neck and everywhere else. I won't name the hotel because it was otherwise a very nice, reasonably priced, quiet and comfortable room and they weren't the ones that forgot to pack my nice razor.

9. That's a big ol' desert out there and it's been a lot of years driving back and forth for work. It has been a fairly wet winter and the desert is in bloom and the butterflies are busy pollinating and my windshield was/is a mess! I refilled my wiper fluid twice on the road. I'll have to get out a razor to scrape the bug juice off the next time I go to wash the van. I wonder if I kept that one from the hotel...

8. I got to work with Catalina from Coors and Erica from Heineken at the retail promotion that I was working at. Most of these girls are working through college or have various other reasons and satisfactions that they draw from such jobs... Erica has huge dreams for an agency that would hire men and women for such promotions or other public relations functions. I think she will go far. Erica is on my left. Catalina may be just as able, but I didn't get a chance to talk to her much. 7. I made some money.

6. I had 12 hours on the road to listen to music. Since I just got a new job playing piano in a dueling piano show, I was listening to familiar songs but with a new ear for what would work in that piano/stage format as opposed to DJ airings or even versions that I would play on the piano during cocktail hour or at a restaurant. My creative juices have really been flowing this last couple of weeks. I seem to be able to learn a new song in 3 or 4 minutes. I'm a bit slow on the lyrics though.

5. I got to work with the Laker Girls. 6 girls on Friday and 6 more on Saturday.

4. I got to watch them dance. They are specimens of feminine beauty and the dance routines are far more complex and athletic than anyone probably gives them credit for. They are very charming, disciplined and trained hostesses representing the Laker organization exceptionally well. Certainly, they drew a crowd to the promotion that I couldn't draw, but I can make people stay and spend money- not just get the free autograph and then split. 3. I got to work with Dynamite Dave. You can see from this picture that he got to work with the Laker Girls too. Dave and I have been doing retail promotions for many many years. He is a BRILLIANT entertainer and it's always a good day when Dave is around. I think Dave was channelling Johnny Depp last weekend. He had a Mad Hatter thing going on for Friday's costume and he was a Pirate on Saturday. He is really working on his health. He's lost probably 40- maybe 50 lbs since I saw him last Thanksgiving.2. I got to spend a bit of time with my good buddy Scott from Orange county. He came by the gig both days to say hello. Without asking, he just sensed that I was thirsty and got me a large lemonade. If I had the presence of mind, I would have asked for something and our host would have offered any drink I wanted as a courtesy, but I hate to ask my customer for those kinds of things when I'm being paid to work. Scott owns several condos that he rents out to students of Cal State Fullerton. If ever there is an empty room, he lets me stay there on my California DJ trips so I can save the hotel expense. My life is better because we're friends- Thanks Scott.

1. Some of you know that I used to teach Old Testament to High School sophomores in a Seminary program several years ago. One of my students has growed up and accepted a full-time ministry assignment in Chicago. Before coming home to AZ, I attended a church service where she delivered the sermon as her home congregation sent her off. Her mom and dad invited me to sit with them and I counted it the world's greatest honor. Her sermon was profound and I think she's going to be brilliant! I would have driven out just for that sermon, but it was cool that the DJ gig paid for the trip. God Speed, Sister Frandsen!

Dear Diary,

Haven't written in awhile so let me 'splain, no, is too much, let me sum up. Buttercup is marry Humperdinck in little less than half an hour...

I've had a few adventures since we last talked. I donated sound reinforcing and music to a small cancer walk that got rained out. The goal was $13k and they still raised $15k in spite of the weather. This woman is on the board of directors and she took the mic for a minute to thank the walkers and tell a bit about the work of the charity organization "Lungevity."

The city park where the event was held was under some major construction and right where I was loading in the equipment, the sidewalk had been dug up and I had to cross about 8 feet of mud. I had considered wearing white that day. I was also having a good hair day at the outset- so much for a good hair day... I was up to my knees in mud when I was done. The equipment road cases got some mud splatters which I still haven't washed out but it was a good cause eh? I took my boots to the car wash to get them hosed down.

A recent trend for aging rock stars who are attempting to please long-time fans AND newcomers to concerts is to play an entire album from back in the day in sequence and perhaps b-sides or other associated nuggets from the same time period. If you don't like the album of the night, don't come to the concert. I recently heard Billy Squire play "In the Dark" in sequence and it was crazy-awesome! A favorite artist of mine- Gary Numan has a substantial catalogue after more than 30 years, but most U.S. media reduces his entire career to "Cars." To please fans that want that song, he recently played The Pleasure Principle album in its entirety. Most of the time however, he plays only newer material.

I said jokingly on Facebook and to some industry mates that I was going to be playing the Chitty Chitty Bang Bang soundtrack in it's entirety at a piano gig for an industry function. There are some great songs in that movie. The suggestion took on a life of its own but I did play "POSH" and sang it in a British accent!

Went on a road trip to Tucson. I hadn't been there in about 18 years or so. Paid a visit to Mission San Xavier Del Bac. It's one of the oldest structures in the U.S. and a highly regarded place among Catholics, historians and architecture enthusiasts. The Mormon Battalion never engaged in warfare, but if they had, it probably would have happened here. Mexican soldiers were stationed here (or near here) and upon hearing the news that 500 U.S. soldiers, who were Mormons, were approaching, they fled and never engaged. The march from Iowa to San Diego- the longest march in U.S. military history ended without bloodshed- other than the suffering of the march itself.

I had a wedding up in Payson about 75 minutes north of here a couple of weeks ago. If you don't know Arizona geography, there are lots of high elevations and mountain country in the center of the state that gets snow in the winter. It was snowing when I arrived to load in the equipment and snowing again when I packed up. It ultimately wasn't a huge snowfall but it was more than I wanted to risk driving in. I couldn't see very well and didn't know the roads well enough. If I could have just got out of Payson 5 miles or so, you drop in elevation very quickly and it would have been just rain, but you climb back up to a higher elevation one more time before coming back in to Mesa and I didn't want to get stranded out in the mountains. Hwy 260 east to Heber and Hwy 87 north to Winslow were both closed unless you had snow chains and Walmart was sold out. There was a line of people to snag motel rooms in Payson that night. I got a room and came home the next day.

Rocked an elementary school dance, a couple of weddings, a Mary Kay rah-rah meeting- that was actually loads of fun- a valentines dance fund-raiser for St Timothy's Catholic Church here in Mesa. I was seated at the head table with the head priesthood leader of the church. I was honored. I told him a great Mormon joke and he laughed most heartily- flew back in his chair and roared.

Here's a pic from a wedding recently. We are trying to submit this wedding to one of the local bridal magazines to be featured. Here I am as Reverend Curtis calling the faithful masses to worship at the shrine of Rock and Roll.

OK, ok... here's me wearing make up...

This one right below is my pick. I see a magazine ad coming soon and some new business cards with this one.

Photoshoot for Haiti

I participated in a way cool fundraiser last weekend for disaster relief in Haiti. For a $50 donation straight to the Red Cross, people could get hair and make up done and get 15 minutes in front of the camera. Then you can use the photos on your Facebook, website, business cards or whatever.

This is event organizer and brilliant photographer, Kym Ventola (seated) with Robert Ballew adjusting her hair, he's the best wardrobe stylist in this city. Photographer, Katina Patriquin looking away.
When Kym said that she was organizing this, I wanted to participate not really knowing if what I had to offer would be of any value but it clearly made a nice day for everybody working and the music helped people loosen up in front of the cameras who aren't normally in front of cameras. In addition to each of us donating money, we all donated our professional services. The cool thing about it was that we could have all just donated money and not go to all the trouble of lugging our equipment our to Glendale and I'm not sure the event made any more money than had there just been a call to donate, but to come together like this made it special- created more of a sense of community.

I already got a glimpse of my photo shoot. I wore make up for the first time in my life and that was crazy awesome! Thanks Heather Wilson for that. Damian Gomes from Snapdragon did my hair. I'll get those pics up here shortly.

Kym Ventola, bless you for your spirit!

Marketing 101

Last Christmas, I was hired for a retail promotion at one of the local malls. They were giving away 100 $10 Westcor gift cards to the first 100 people in line, then they had 25 more $10 gift cards wrapped up in 50 gift boxes and three people got to dive in and start unwrapping presents and claim as many of the 25 cards as they each could find and then finally, the names of everybody participating went into a bucket and they had a drawing for a $1000 gift card. It was a lovely event and I made a few observations.

I was situated across from "Coach"- the couture handbag company. The assistant manager flew out of their door inside of 5 minutes to complain about the music. I had to refer them to the landlord of the mall- who had hired me and placed me in front of their door... We turned the speakers a different direction but they gave me the stink-eye for the entire time I was there. I'll come back to that in a minute...

At the top of the escalator from me, there was a Godiva Chocolatier kiosk and they dispatched an employee down to the crowd with a nice basket full of chocolate for everybody in line and a little promotional brochure and a Godiva coupon. They gave me a piece of chocolate too and I thanked them and said over the sound system how delicious it was and I pointed out the kiosk at the top of the escalator- a "shout out" of sorts.

Back to Coach- I got another ration of crap from the 30ish store manager who was completely overdone with fake boobs, fake nails, fake spray on tan, fake lips etc. She was cartoon-ish in fact. I pointed out that she had 200 Christmas shoppers in front of her store and she was bitching at me instead of taking advantage of the promotion and inviting them into her store! I again referred her to the mall management who, incidentally, had actually asked me to turn it up. Here's the funny part. She was like an audience member on Jerry Springer- she was waving her pointer finger back and forth with a ridiculous fake nail on it and bobbing her head back and forth and telling me that nobody who is standing in line for a $10 gift card could possibly be a customer at Coach.

OK. Another story to finish my point on this one. I was providing music for finals week at Paul Mitchell School recently. It's a good freebie because I get to make a nice school day for about 120 young 20-something women who will be getting married in the next few years and who do you think they will hire? I've already booked several events off of a few ours of fun on a couple of Saturday mornings when everybody comes down for their free hair cuts with the students.

We were having some fun and one woman came running over with a towel around her neck and a bunch of foils in her hair and she said that I was doing a great job and that she was having a party soon and hadn't even considered having a DJ but that because she was having so much fun, she wanted to hire me. Had I done what the Coach lady did, (think to myself that nobody getting a free haircut can afford my professional fee) I would have missed out on a $1500 off-peak event plus a $200 gratuity! Turns out she lives in the wealthiest ZIP code in Arizona and the party was loaded with wealthy socialites. Her daughter is a student at Paul Mitchell School and she was being a good mom and letting the daughter work on her hair.

For marketing, you never know where the million dollar customer may be hiding. They may have been in that line at the mall. Maybe they were just killing time, enjoying the music, doing some people watching, partaking in the element of chance, maybe it was exciting for their 7-yr old to get a gift card, who knows? I'm sure there were some potential Coach customers among them. I would never shop there anyways, because I don't care one way or the other about expensive hand bags, but now I wouldn't shop there because they employ an idiot!

I went up to the Godiva Chocolatier after the event was over and said hello. They whipped up a chocolate shake for me and thanked me for the shout out. They said that 37 of those $10 gift cards marched straight upstairs and got spent at Godiva and the average purchase was $41! It was cool that the employee at Godiva was given the autonomy and the trust to make a decision of that nature. Nearly $1600 in sales in 1 hour (plus whatever regular sales they had in that time) for a $20 investment in some small chocolates and a chocolate shake for the DJ.

Food experiment + 50 days.

If you don't remember, I tested out my wits late last year by not going to the grocery store or any other store for 92 days. Gasoline and a couple of business items were the only things purchased during that time. Just lived off of what I had in the house or what I could grow. It's been 50 days since and I have a few more items to report on the experiment.

I went to the local farmers market today and that was only the 4th trip for groceries since December 13th. I purchased my 4th gallon of milk today and normally it would have been about triple that amount in that time.

My garden continues to produce abundantly and here's the pictures to prove it.

Butterhead lettuce

Onions

Peas

Fresh salad every 3rd day or so is great. It's been two months of fresh food for a few dollars of seeds! My garden is against a south wall and so there are about 4 feet of dirt that don't get any sunshine in the winter but the line of sunlight is moving about 2 inches per week and I have room for another row of stuff now and I'm going to harvest the last of my cilantro this week and the peas will probably be done in two weeks so I'll start planting some Spring vegetables shortly. I bought some strawberries at the market today because I have lots of arugula to harvest this week and it's a bit of a pungent leaf so you serve it up with peaches or strawberries to balance it out and some balsamic vinaigrette and toasted pecans. It's a fabulous salad!

An observation of note is the change in attitude towards shopping and eating. No more do I stand in front of the fridge or the pantry and say that there is nothing to eat. There IS something to eat but it's not the highly processed and loaded with sugar and salt and fat and convenience- I will have made some cookies in advance or there are peanuts or pistachios to shell or crackers with some Strawberry/Jalapeno jam or something. Impulsive eating doesn't happen any more. Meals are more deliberate. I think in advance about soaking some beans or grinding some wheat and what I may want to plant so I can have some food next month. Shopping trips are massively diminished- about every 10 to 14 days instead of every 3rd day.

If you noted some of the items that came up lacking during the experiment, they have been replaced with a redundancy stored in a different location in the house.

I did find that some pinto beans stored for about 9 years in #10 cans were a bit crunchy- not enough to break any teeth or anything, they were chewy and edible but they just didn't soak up the water and then soften up when cooked in the crock pot all day. People still store food for "someday" and if they don't rotate it and make home storage and gardening a part of their regular lifestyle, they will find that their bodies can't abide that kind of big diet change and that they have spent lots of money and effort and storage space for food that has spoiled or worse that they don't know how to prepare it for consumption in any case.

I may try the experiment again late in 2010 and refine the lessons learned.

Ode to Background Music

Most people only think of the value of a good DJ in terms of the dancing portion of an event. At most weddings or other social occasions, dancing may not happen until 3 hours into the event, but the DJ will have already provided a great deal of value to the event up until that point. Background music is one of those things that nobody is really listening to, but they'd sure miss it if it wasn't there.

As a society, we have become pretty casual. Nothing wrong with that, but weddings are one of the few things left that are still rather formal. Women wear nice dresses to weddings. Even the most casual of men wear a jacket and button down shirt. A wedding gives everyone a reason to consider their own relationships and there is always a bit of anticipation in the air.

During a sales presentation, I'll ask brides about the moments leading up to the ceremony. I explain that attendees are dressed up and there is excitement about seeing friends and cousins they haven't seen in a while and even old married couples are flirting with each other a bit because they have a special occasion for which to get dressed up. I'll ask brides, "What kind of music do you hear as your guests are arriving before the ceremony?" Owing to the formal nature of the occasion, classical music SPEAKS the moment. Even for people who don't know classical music very well, it feels familiar to them. It adds body and life and it compliments those feelings of anticipation.

People, individually, are pretty smart, but crowds, collectively, have a separate mentality and they need to be told what to do. I like to have the music provide the instructions so that the DJ or wedding minister doesn't need to speak any instructions. If the background music has been strings, I like to switch to a piano song and turn it up 15% to signal the start of the formalities. If it has been piano music, I like to switch to classical guitar and turn it up 15%. People know that something is different and they quiet down and sit up straight in their seats and turn their attention to the entrance of the bridal party without being told specifically to do so. The oft-overlooked background music has spoken it.

A mistake that many DJs make is #1) being too loud in general and #2) not taking advantage of the natural energy of the crowd and the occasion and then, not using good musical selections to enhance that energy. There will always be several animated and electric conversations going on and those conversations add to the energy of the space and that is a good thing! When a spoken announcement cuts into that, it can be jarring as people have to disconnect from their conversations to hear what is being said and then they will be more disruptive to the announced instruction as they now attempt to finish what was being said ANYWAYS! However, if the music speaks it, it can be far more profound and effective at quieting those conversations more naturally and having attendees direct their attention to the matter at hand- like the officiant and groom having taken their places in advance of the ceremony.

I like to keep the music about 5% below whatever the current level of conversation is in the space. I understand that a few voices rise specifically in response to the level of background music but please don't bust my chops over that issue. I've been around the block enough times to know how to gauge the level of music. I contend that more people raise their voices because they are excited and they feel comfortable being animated and gesturing largely with their hands and speaking excitedly. They want to be heard and they want to speak freely, but they would be embarrassed being heard above anybody else. The music needs to be there to mask each voice so that no single voice ever rises above the overall volume and people can feel comfortable being so animated.

Please take this next part as it is intended- with a smile. Most hotels and golf/racquet clubs have music playing in the restrooms. There are certain sounds that are rather satisfying to make in a restroom, but entirely unpleasant to hear or to worry about being heard. Background music masks it- thus adding to your comfortable experience.

I use a computerized DJ system that can play background music automatically with playlists that I have defined and I also determine how I want the computer to mix it and how many seconds each song will overlap with the next one. During automated background music, every once in awhile, a song may have a long "fade." The song may be effectively over, as it has faded from the range of hearing, but the computer does not know to start the next song because the file hasn't approached its actual end- it's still fading. As the music falls silent for 6 or 7 seconds before the next file plays, you'll see and hear a few of the animated conversations go into a brief pause, waiting for that next song before they can finish the exciting thing they were talking about because they don't want their voice to be heard above the rest. I usually make a mental note of such a song and edit it during the week to end a bit sooner so that the next song starts at the "effective" end and not the "actual" end for future airings. If a radio DJ ever spoke or played a commercial over the long fading "strike" piano note at the end of the Beatles' A Day in the Life, even though the song is effectively over, I'd have to call up the radio station and threaten a boycott of some sort.

Side note- during the dancing portion, I always mix live because there are several simultaneous queues that I may not want triggered automatically. I may want a lighting effect and a pose or hand gesture along with a dramatic musical element all timed exactly when I want them not when the computer thinks I may want them. I saw rock group "Styx" recently and witnessed a few such "Spinal Tap" moments. It was the second night of the tour and Tommy Shaw stepped up to his spot after the second song and shouted "Hello Friends!" and a computer triggered spotlight illuminated a empty mic stand on the other side of the stage. For my purpose, during most background music applications, such queues are not as crucial.

Another important element of background music is the flavor and the energy level of it. The ceremony portion may have one musical "flavor" and then the cocktail hour may be some traditional music that represents an ethnic heritage, the dinner hour may have yet another flavor. During dinner, does the customer want classic standards mixed with new school- Sinatra/Rod Stewart/Michael Buble? Or perhaps something more contemporary like Jack Johnson/Dave Matthews/Jason Mraz? Latin guitar? Old Jazz mixed with some Classic R&B? Classic rock like Van Morrison/Beatles? Properly selected background music will take the guests from what has been a formal ceremony to what will be a dance party after dinner without the DJ saying something stupid like "Yo people! Get up out ya seats!" The background music will have taken them there and naturally created an energy level conducive to dancing and they will fly out of their chairs and dance.

I like music that is rhythmic but not necessarily a vocal. For many of the reasons already described, a sung lyric may inadvertently disconnect people from that electric conversation as they tune in to the song lyric and tune out of the moment they are having at the table. I also generally avoid "elevator muzak" where all elements of a familiar song are intact but with a saxophone taking what would have been the lead vocal. It's vapid and it can still have the same effect of people tuning in to the music and out of their moments.

At about the time that the last table is served dinner, I begin to switch ever-so-slightly from background to dance music even though I don't really want anybody to dance before the bride and groom officially open the dancefloor with their first dance.

A song like "My Girl" by the Temptations is somewhere in the middle. It's a well known song, rhythmic, has a memorable vocal and it begins to naturally help people wrap up their conversation and disconnect from it and turn their attention to what will be a more communal experience as we celebrate the wedding with 3 generations of people out on the dancefloor dancing to the same song- together. After a couple of songs like that, I'll start to see tapping toes and snapping fingers and I'll see some attention starting to turn to me waiting for some direction on what to do next. At that point, it IS the intention to disconnect from those conversations. The energy that is lost as those conversations come to a close will be replaced with the energy that is contributed to the space by a packed dancefloor. Strangely, this will be the first introduction of the abilities of the DJ even though I will have provided a lot up to this point.

Here's a recent pic of me imparting some sage wisdom to the masses on a couple of cool dance steps. The magic really happens when the crowd and the DJ become one. People are out there dancing and getting into it, hugging each other, singing along with every word and they send that energy to me and I feel it and I dig down a bit deeper and amp it up and send a renewed energy back to them and they feel it and they get down and they send it back to me and I send it back to them... it's a party!

Stuff for December.

Wrapping up the best year I have ever had as a DJ in my 30 yr career.

Finished a fun/serious/informative food experiment where I didn't go to any store for anything except gasoline for about 92 days. Report to follow.

Saw "Avatar" and thought that the blue people were strangely erotic.

Played at a corporate Christmas party. They hired a middle aged woman to play Christmas songs on the piano during cocktails and dinner. She worships at the shrine of Vince Guiraldi and every song sounded like "Linus and Lucy" and it was Crazy-Awesome!

Saw all of my siblings and all of my nephews and nieces- except Katie- at some point during the Holiday season.

I saw my step mother TWICE!

Bought a Wii and my shoulder hurts.

Visited Tonto Natural Bridge. Was blown away. I have travelled past there 50 times in my years in Arizona and I had never taken the 5 minutes off the highway to go see it. Well worth it.

Was in a good financial place this year to do some way kewl secret Santa stuff for a couple of people and still be in a position to gauge reaction anonymously.

Went to the home of a dying teenager with the 12-string and the tambourine and some gourd shakers and sang some Christmas songs. He passed away on Christmas eve.

Had a good visit with my 19-yr old son, Javin, from southern California. He growed up ril gud!

Almost got into fisticuffs with an old Jewish man at a retail promotion at Arrowhead mall- Westcor management at the mall set me up right next to a giant Menorah out in the courtyard. The passing shopper was quite upset- "If the Rabbi saw... oye, the speakas and the music," (cupping his hands over his ears) "OYE... the Menorah... the speakas... OYE!" (motioning with his hands) "If the Rabbi saw..."

A shopper that won the $1000 Westcor gift card that day wept and cradled that thing to her chest. It was very moving. She was so genuine and it was clear that her family needed that money very badly for whatever reason.

Paid a visit to Ruby in Winslow.

Played in the snow in Strawberry, AZ.